Wrigley's Orbit Gum
Cleaning symbiosis is a mutually beneficial association (symbiosis) between two species, where one (the cleaner) removes and eats parasites and other materials from the surface of the other (the client). We show symbiosis in animals by transforming the cleaners into Orbit packs -
this is symbolic of how orbit gum will work in your mouth.
They clean teeth while simultaneously give you fresh breath.
Agency: DDB South Africa
ECD: Liam Wielopolski
Creative Director: Chris Charoux
Illustrators: Bernice Pretorius & Hjalmar Pretorius
Retoucher: Karien van Niekerk
Graphic designer: Melissa Grundlingh